UK Ranked 136th Out of 230 Countries for its High Mobile Data Price

world broadband internet speed

A new study has analysed information from 6,313 mobile data plans across 230 countries in order to compare the cost of 1GB (Gigabyte) of mobile data (mobile broadband) around the entire world. Sadly the United Kingdom ranked a “disappointing” 136th with an average price in USD of $6.66 (£5) per Gigabyte.

The research, which was conducted by Cable.co.uk between 23rd October and 28th November 2018, found that India is the cheapest country in which to buy mobile data because the average cost of 1GB is just $0.26. On the flip side Zimbabwe in Africa came out as the most expensive ($75.20). Overall the average cost for a single Gigabyte of data across all countries was measured as $8.53 (£6.48).

Meanwhile the United States (USA) came out as one of the most expensive developed nations for purchasing mobile data, ranking just 182nd in the world and with an average 1GB cost of $12.37. Separately the report also noted that the UK was one of the most expensive countries in Europe for mobile data, which seems to contradict last week’s study from the European Commission (here).

However we note the EC’s study examined a wider cross section of plans and used a grouped comparison (comparing like-for-like between plans as closely as possible). By comparison today’s study adopted a simple mean average for consumer SIM-Only and pure Mobile Broadband plans, with the average monthly cost of 1GB of data for each country as a whole being calculated by totalling the price of a gigabyte in each plan recorded (e.g. a 10GB SIM with a cost of $30 would be calculated at $3 per Gigabyte).

The results table below also includes an additional column to show the cheapest 1GB plan for each country. In this order the UK actually comes out as $0.26 per Gigabyte, which ranks us just 25th overall (considerably better than just looking at the average across various operators and plans for the whole market).

In the handful of cases where only “unlimited data” deals are available in a certain country, the average data usage, per user, in that country was used to calculate the cost of 1GB. We are thus unclear how Cable.co.uk might have factored “unlimited” plans more generally into their study, such as Three UK’s various “all-you-can-eat” data options.

RankCountryPlansAvg. Price of 1GBCheapest 1GB
1India57$0.26$0.02
2Kyrgyzstan12$0.27$0.08
3Kazakhstan26$0.49$0.28
4Ukraine12$0.51$0.21
5Rwanda36$0.56$0.04
6Sudan35$0.68$0.29
7Sri Lanka38$0.78$0.22
8Mongolia26$0.82$0.41
9Myanmar11$0.87$0.65
10Congo (Democratic Republic of)31$0.88$0.05
11Israel25$0.90$0.11
12Russian Federation31$0.91$0.14
13Bangladesh53$0.99$0.18
14Finland20$1.16$0.30
15Malaysia60$1.18$0.24
16Monaco3$1.21$0.90
17Indonesia60$1.21$0.13
18Bhutan37$1.25$0.51
19Iran36$1.28$0.38
20Vietnam41$1.31$0.06
21Poland57$1.32$0.13
22Denmark24$1.36$0.36
23Cambodia36$1.49$0.17
24Egypt37$1.49$0.48
25Ghana54$1.56$0.34
26Afghanistan46$1.60$0.66
27Armenia29$1.65$0.61
28Morocco34$1.66$0.58
29Western Sahara34$1.66$0.58
30Cameroon36$1.71$0.34
31Italy44$1.73$0.18
32Jordan49$1.79$0.42
33Pakistan58$1.85$0.29
34Chile60$1.87$0.73
35Dominican Republic9$1.88$1.42
36Austria59$1.88$0.28
37Romania19$1.89$0.13
38Guinea27$1.94$1.20
39Burundi31$2.00$0.37
40Kuwait36$2.01$0.06
41Lithuania11$2.06$0.63
42Palestine, State of30$2.06$0.20
43Slovenia28$2.21$0.08
44Nigeria57$2.22$0.26
45Nepal27$2.25$0.32
46Zambia45$2.25$0.42
47Turkey56$2.25$0.58
48Belarus25$2.36$0.31
49Lesotho30$2.43$0.68
50Australia56$2.47$0.11
51Peru23$2.48$1.57
52Réunion12$2.51$0.41
53Azerbaijan35$2.69$0.23
54Kenya54$2.73$0.28
55Thailand59$2.78$0.80
56Uruguay41$2.80$0.40
57Moldova15$2.82$0.78
58Bahrain20$2.83$1.81
59Tunisia37$2.87$0.31
60Ethiopia8$2.91$2.11
61Niger45$2.92$1.38
62France49$2.99$0.17
63Guernsey23$3.05$0.48
64Argentina36$3.05$0.65
65Åland Islands6$3.10$1.13
66Mauritania14$3.12$1.22
67Philippines19$3.16$0.95
68Albania33$3.22$0.68
69Uzbekistan56$3.27$0.43
70Senegal21$3.28$0.29
71Georgia36$3.33$0.32
72Madagascar26$3.39$0.80
73Lao People’s Democratic Republic37$3.42$0.29
74Brazil27$3.50$1.50
75Fiji14$3.57$0.47
76Bosnia and Herzegovina20$3.58$0.49
77Malawi18$3.59$1.37
78Macedonia37$3.62$0.57
79Sweden58$3.66$0.37
80Estonia31$3.67$0.45
81Singapore37$3.67$0.37
82Mauritius11$3.71$1.75
83Liberia35$3.75$0.60
84Iceland23$3.78$0.26
85Spain56$3.79$0.77
86Jersey30$3.82$0.52
87Ireland24$3.95$0.65
88Hong Kong51$4.00$1.01
89Côte d’Ivoire11$4.10$2.30
90Syria29$4.14$0.51
91Cape Verde13$4.25$2.56
92Montenegro13$4.26$0.64
93Luxembourg17$4.39$0.45
94Timor-Leste25$4.48$2.50
95Guatemala19$4.53$1.43
96El Salvador27$4.55$1.33
97Belize34$4.57$2.56
98Qatar21$4.62$1.10
99Jamaica23$4.64$1.86
100Burkina Faso34$4.69$1.72
101Uganda51$4.69$0.88
102Serbia36$4.83$0.34
103Tajikistan34$4.84$1.05
104Macau39$4.84$1.78
105Libya13$4.87$1.20
106Croatia38$4.89$0.46
107Czech Republic22$4.91$1.76
108Sint Maarten26$4.92$1.11
109Vanuatu16$4.94$3.39
110Guinea-Bissau7$4.96$2.10
111American Samoa11$4.97$3.89
112Honduras16$5.02$2.48
113Costa Rica18$5.04$2.72
114Algeria21$5.15$0.48
115Brunei Darussalam9$5.25$2.29
116Maldives16$5.27$2.59
117Colombia57$5.28$0.72
118Gambia20$5.33$2.45
119São Tomé and Príncipe19$5.33$1.38
120Panama29$5.56$2.00
121Slovakia32$5.56$0.82
122Saudi Arabia42$5.62$0.38
123Congo41$5.63$1.23
124Sierra Leone13$5.79$3.49
125Gabon10$5.84$1.72
126Tanzania40$5.93$0.43
127Northern Mariana Islands22$5.99$1.74
128Central African Republic11$6.03$2.87
129Nicaragua32$6.04$2.45
130Guadeloupe9$6.06$0.90
131Suriname23$6.08$1.91
132Paraguay30$6.18$2.47
133Somalia24$6.19$1.60
134Isle of Man14$6.42$0.90
135Hungary18$6.56$1.51
136United Kingdom60$6.66$0.26
137San Marino6$6.86$1.54
138Bahamas16$6.89$2.00
139Ecuador18$6.93$0.65
140Germany58$6.96$1.88
141Latvia13$7.12$2.09
142Bulgaria26$7.15$0.58
143South Africa58$7.19$0.71
144Barbados35$7.21$1.83
145Guyana25$7.24$4.09
146Mexico57$7.38$2.06
147Saint Barthélemy (St. Barts)17$7.40$0.56
148Faroe Islands7$7.77$1.15
149Haiti24$7.91$0.46
150Angola13$7.95$1.91
151The Netherlands41$7.99$0.90
152Iraq24$8.00$1.46
153Palau7$8.34$3.13
154Japan60$8.34$1.04
155Solomon Islands16$8.37$6.13
156Martinique30$8.46$0.78
157Bolivia28$8.51$2.08
158Niue10$9.20$4.37
159Lebanon20$9.21$1.30
160Mali15$9.22$3.10
161Taiwan35$9.49$1.03
162Caribbean Netherlands34$9.57$2.00
163Saint Lucia25$9.78$2.33
164New Zealand42$9.79$1.91
165China28$9.89$0.87
166Mayotte8$10.18$0.90
167United Arab Emirates21$10.23$2.17
168Svalbard and Jan Mayen11$10.26$2.32
169Saint-Martin (France)29$10.40$0.56
170Namibia24$11.02$2.35
171Kiribati22$11.05$4.30
172Puerto Rico21$11.12$3.00
173Oman38$11.28$3.90
174Papua New Guinea34$11.51$6.83
175Grenada20$11.56$4.24
176Antigua and Barbuda41$11.71$1.94
177Togo3$11.76$11.49
178Saint Vincent and the Grenadines23$12.00$3.69
179Canada60$12.02$3.73
180Swaziland45$12.14$1.58
181Belgium60$12.30$2.21
182United States32$12.37$1.50
183Curaçao25$12.42$7.72
184Comoros10$12.57$2.29
185Cuba5$12.58$11.25
186Aruba22$12.70$7.41
187Andorra10$12.71$5.83
188Gibraltar11$12.82$3.21
189Micronesia (Federated States of)7$12.87$0.83
190Guam35$12.97$1.74
191Virgin Islands (U.S.)21$13.10$2.40
192Norway49$13.21$1.27
193French Guiana28$13.41$0.57
194Liechtenstein17$13.95$3.49
195Portugal25$13.98$2.12
196Botswana15$14.12$9.01
197Dominica25$14.60$6.17
198Montserrat17$14.61$4.93
199Anguilla23$14.90$1.97
200Saint Kitts and Nevis31$15.05$5.38
201South Korea15$15.12$0.47
202Yemen29$15.73$4.00
203Mozambique34$15.82$0.80
204Greenland3$16.79$12.60
205New Caledonia9$16.91$11.26
206Trinidad and Tobago7$17.10$9.79
207Cook Islands8$18.12$11.38
208Virgin Islands (British)42$18.55$5.83
209Malta29$18.79$2.26
210Seychelles23$19.55$3.66
211Turkmenistan7$19.81$10.01
212Switzerland12$20.22$8.30
213Cyprus13$20.25$6.39
214Benin16$20.99$17.24
215French Polynesia14$21.64$8.91
216Turks and Caicos Islands26$23.09$10.00
217Chad10$23.33$9.39
218Tonga8$25.52$4.43
219Cayman Islands26$26.79$3.99
220Wallis and Fortuna6$26.86$15.40
221Nauru5$28.13$12.25
222Tokelau15$29.96$17.06
223Samoa42$30.09$1.33
224Greece15$32.71$2.37
225Bermuda25$37.74$6.25
226Djibouti5$37.92$2.81
227Falkland Islands4$47.39$28.00
228Saint Helena4$55.47$51.70
229Equatorial Guinea12$65.83$27.58
230Zimbabwe37$75.20$12.50

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